Announcing Our integration with Leadbolt

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization. Powered by a network of 65,000+ premium apps across 165 countries and dynamic ad-serving technologies, Leadbolt allows mobile advertisers to reach and acquire quality users at scale.

With this integration, mParticle customers can use Audience Builder to create and sync audience segments directly to Leadbolt’s platform, completely eliminating the need to manually upload first party data for optimal targeting.  In addition, mParticle will automatically sync the latest user data across marketing and advertising platforms so your audience segments are always up-to-date.