Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

IntegrationsAugust 24, 2016

Announcing our integration with Intelligent Optimisations

We’re pleased to announce our integration with Intelligent Optimisations!

We’re pleased to announce our integration with Intelligent Optimisations!

Intelligent Optimisations (IO) is a marketing technology company which has developed a proprietary, big data driven, automated media buying platform. The IO platform unlocks the opportunity for advertisers to exploit the benefits of programmatic buying in a rapidly evolving industry. We understand the complexities of programmatic and the challenges that real time bidding can present to advertisers and their agencies.

This integration allows mobile marketers to rapidly drive user acquisition at scale.  Mobile data can now be easily leveraged to segment audiences and automatically send them to IO by flipping a switch.  Combining mobile app data with IO’s complex machine learning provides a solution for dynamically finding customers and delivering highly performant campaigns across the funnel.  

Contact us to learn more about this exciting partnership!

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