Announcing our integration with Impact Radius

Impact Radius is transforming how advertisers handle their media spend and performance marketing partnerships. Their natively integrated suite of products enables digital brands and agencies to maximize their return on global ad spend by providing a single trusted view into the consumer journey from ad impression through acquisition – across all devices and channels.

This integration makes it easy for mParticle customers to begin using the Impact Radius platform without any custom development. With a few clicks brands can begin sending relevant conversion event data for deeper analysis of cross-channel spend.