Announcing our integration with Abakus

Recently acquired by SAP, Abakus is a marketing measurement software that helps brands optimize their marketing to more efficiently acquire new customers and effectively retain existing one. Their patented game theory-based attribution technology supports forecasting for budget planning and optimization, and makes it easy for brands to to perform analysis, across all channels, into what’s working and what isn’t

With this integration mParticle customers can send data from their mobile and connected device apps, web pages and more to Abakus for attribution and analysis of cross-channel spend without burdening engineering resources.

Contact us for more information on this integration.