Integrations
Collect and connect Xandr data with mParticle
Xandr enables and optimizes the sale and purchase of digital advertising. Its real-time platform enables publishers to maximize yield and allows marketers or agencies to harness data to deliver intelligent and customized campaigns.
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Supports
Minimum mParticle SDK Version
iOS1.6
Android1.0
Unity iOS0.0
Unity Android0.0
Mobile Web0.0
Data Types
User IDs
Device IDs
Android Device ID
iOS IDFA
Google Advertising Identifier
Partner Id
Available Configurations Added
OutputAudience, Id Sync
Benefits
- 01Measure and Optimize CampaignsSend relevant conversion event data to Xandr for attribution and analysis of cross-channel spend
- 02Send Data ImmediatelySend data from mobile apps, web pages and more to Xandr without any custom development required
- 03Enrich with Third Party DataEnrich Xandr data with data from other third-party services for enhanced insight and actionability