Integrations
Collect and connect Oracle Responsys data with mParticle
Oracle’s B2C Cross-Channel Marketing solution, Oracle Responsys provides marketing teams with a centralized canvas to build specific consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.
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Links
Category
PlatformOut of Band, iOS, Android, Mobile Web, tvOS, Roku, Alexa, SmartTV, FireTV, Xbox
Supports
Minimum mParticle SDK Version
Out of Band0.0
iOS0.0
Android0.0
Mobile Web0.0
tvOS0.0
Roku0.0
Alexa0.0
SmartTV0.0
FireTV0.0
Xbox0.0
Data Types
Screen View
Custom Event
Crash Report
Opt Out
Push Registration
Application State Transition
Push Message
Commerce Event
User Attribute Change
User Identity Change
User IDs
Push Token
Customer ID
Email Address
Device IDs
Android Device ID
iOS IDFA
iOS IDFV
Google Advertising Identifier
Available Configurations Added
InputFeeds
OutputEvents, Audience
Benefits
- 01Personalize the Customer JourneyStream real-time, actionable data to Oracle Responsys to increase conversion and engagement rates
- 02Improve the Customer ExperienceCollect and analyze behavioral data with Oracle Responsys to improve customer onboarding and retention
- 03Derive Customer IntelligenceGather a holistic view of your customers by combining data from all sources and sending it to Oracle Responsys
