Integrations
Collect and connect Google Marketing Platform Offline Conversions data with mParticle
Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.
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Links
PlatformOut of Band, tvOS, Roku, SmartTV, FireTV, Xbox, iOS, Android, Mobile Web
Supports
Minimum mParticle SDK Version
Out of Band0.0
tvOS0.0
Roku0.0
SmartTV0.0
FireTV0.0
Xbox0.0
iOS0.0
Android0.0
Mobile Web0.0
Data Types
Custom Event
Commerce Event
User IDs
Device IDs
iOS IDFA
Google Advertising Identifier
Available Configurations Added
OutputEvents
Benefits
- 01Derive Customer IntelligenceGather a holistic view of your customers by combining data from all sources and sending it to Google Marketing Platform Offline Conversions
- 02Measure and Optimize CampaignsSend relevant conversion event data to Google Marketing Platform Offline Conversions for attribution and analysis of cross-channel spend
- 03Connect with All ServicesConnect your Google Marketing Platform Offline Conversions data with other marketing, analytics and business intelligence platforms easily and effortlessly
