Integrations
Collect and connect Blueshift data with mParticle
Blueshift enables large-scale consumer marketers to automate hyper-personalized 'Segment of One' marketing, combining dynamic segmentation with highly personalized content, across multiple marketing channels.
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Links
Categories
PlatformOut of Band, Mobile Web, iOS, Android, Alexa, FireTV, Roku, SmartTV, tvOS, Xbox
Supports
Minimum mParticle SDK Version
Out of Band0.0
Mobile Web0.0
iOS0.0
Android0.0
Alexa0.0
FireTV0.0
Roku0.0
SmartTV0.0
tvOS0.0
Xbox0.0
Data Types
Custom Event
User Attribute Change
User Identity Change
Commerce Event
Screen View
User IDs
mParticle ID
Push Token
Customer ID
Facebook ID
Email Address
Other
Other 2
Other 3
Other 4
Microsoft Advertising ID
Other 5
Device IDs
iOS IDFA
iOS IDFV
Google Advertising Identifier
Roku Advertising Identifier
Roku Publisher Id
Fire Advertising Id
Available Configurations Added
InputFeeds
OutputEvents, Data Subject Request
Benefits
- 01Personalize the Customer JourneyStream real-time, actionable data to Blueshift to increase conversion and engagement rates
- 02Measure and Optimize CampaignsSend relevant conversion event data to Blueshift for attribution and analysis of cross-channel spend
- 03Send Data ImmediatelySend data from mobile apps, web pages and more to Blueshift without any custom development required
