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Integrations

Collect and connect Abakus Inc. data with mParticle

Abakus is marketing measurement software. Abakus helps brands optimize marketing to more efficiently acquire new customers and effectively retain existing customers.

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Integration Icon
Links
WebsiteDocumentation
Categories
PlatformAndroid, iOS, tvOS, Out of Band

Supports

Minimum mParticle SDK Version
Android0.0
iOS0.0
tvOS0.0
Out of Band0.0
Data Types
Session Start
Session End
Custom Event
Screen View
Crash Report
Application State Transition
Commerce Event
User Attribute Change
User Identity Change
Opt Out
User IDs
Customer ID
Facebook ID
Twitter Handle
Google ID
Microsoft ID
Yahoo ID
Email Address
Other
Device IDs
iOS IDFV
iOS IDFA MD5
Google Advertising Identifier MD5
Android Device ID MD5
Available Configurations Added
OutputEvents

Benefits

  • 01
    Derive Customer Intelligence
    Gather a holistic view of your customers by combining data from all sources and sending it to Abakus Inc.
  • 02
    Measure and Optimize Campaigns
    Send relevant conversion event data to Abakus Inc. for attribution and analysis of cross-channel spend
  • 03
    Send Data Immediately
    Send data from mobile apps, web pages and more to Abakus Inc. without any custom development required
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