Integrations

Collect and connect AB Tasty data with mParticle

AB Tasty is a customer experience optimization company. We help brands build better user experiences and unlock new levels of possibilities, faster.

Minimum mParticle SDK Version

Data Types

User IDs

mParticle ID

Device IDs

Available Configurations Added

OutputAudience

Benefits

01
Personalize the Customer Journey
Stream real-time, actionable data to AB Tasty to increase conversion and engagement rates
02
Improve the Customer Experience
Collect and analyze behavioral data with AB Tasty to improve customer onboarding and retention
03
Measure and Optimize Campaigns
Send relevant conversion event data to AB Tasty for attribution and analysis of cross-channel spend