Cookie Policy

Privacy measures

Cookies used by mParticle enables us to track the following information about visitors.

IP address (masked)
Location: country, region, city, approximate latitude and longitude (Geolocation)
Date and time of the request (visit to the site)
Title of the page being viewed (Page Title)
URL of the page being viewed (Page URL)
URL of the page that was viewed prior to the current page (Referrer URL)
Screen resolution of user's device
Time in local visitor's time-zone
Files that were clicked and downloaded (Download)
Links to an outside domain that were clicked (Outlink)
Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
Main language of the browser being used (Accept-Language header)
Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
Language of the visited page
Campaigns
Site Search
Events

To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:

Random unique Visitor ID
Time of the first visit for the specific visitor
Time of the previous visit for the specific visitor
Number of visits for the specific visitor
First party cookies are set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site.
Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser.

Opting out

By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.

You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).

Please note: this feature will opt you out (or in) of cookies too. If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.