Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

Marley Spoon invests in customer data platform

mParticle launches toolkit to help brands optimize cross-channel customer journeys

mParticle CEO Michael Katz On Living In The CDP Era

Do You Need a CDP? And Other Data Mysteries

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

Better marketing with fewer cookies

Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World

MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle

Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid

Giant Eagle spreads omnichannel personalization wings

Melissa Benua on CI/CD and Quality Engineering

Building customer trust through privacy

Melissa Benua — A woman who is a problem solver

What’s on the mind of some of NYC’s top marketers

mParticle’s new API could help marketers with “anonymous user” data

Assembly, activation, and the many flavors of Customer Data Platforms

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news

The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing

Lessons learned from CDP implementations

Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019

mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech

A marketer’s guide to CDPs (behind the hype edition)

7 companies that give staff paid time off when they get a puppy

AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

Identity resolution and cross-device identity management

18 East Coast companies to check out now

What is stoking investor interest in AdTech and MarTech?

mParticle launches Data Master to help users improve data quality

CDPs are only scratching the surface of their potential

Beet TV: mParticle’s Katz on unifying data

Saastr Podcast Interview with Michael Katz

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

Employers offer "pawternity" benefits to attract animal lovers

How Direct-to-Consumer Brands Are Upending Marketing

CDP Deployment, part 1: Getting off to the right start

Everyone wants to be a CDP. Here's who is.

What is privacy by design? A deeper dive into this GDPR requirement

GDPR introduces a new job position: The data protection officer

New report: Number of Customer Data Platforms doubled in the last year

The MarTech Minute: mParticle/Drawbridge

How to beat the mobile SDK tax

Do I need a CDP? What kind?

Urban Airship and mParticle deepen integration to form strategic partnership

mParticle now supports Roku

Drawbridge and mParticle announce partnership

mParticle raises $35 million Series C to accelerate growth of its customer data platform

mParticle raises $17.5 million Series B

Too many marketers not ready for European’s looming digital privacy law

mParticle raises $35 million Series C

Mobile DMPs nudge their way onto the ad-tech scene

Should publishers choose mobile apps or mobile web?

Mobile is eating everything including ad-tech

What GDPR costs digital media and technology companies

Featured in Adexchanger: Marketing data’s third wave

Podcast: mParticle vs. Mobile data fragmentation

It always make sense for apps to send personalized messages…except when it doesn’t

Audience suppression helps SeatGeek make efficient Snapchat buys

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Meet the 26 trailblazers revolutionizing the field of marketing technology

What marketers need to know about how GDPR will impact mobile advertising

mParticle hires John Sedlak as Chief Revenue Officer

Nasdaq Disruptors: mParticle’s Michael Katz on the future of marketing tools