Category

Data strategy

improve-data-quality

Improve data quality with mParticle’s data planning infrastructure

first-party-data-strategy

How to build your first-party data strategy

First-party data vs. zero-party data: Use both to drive growth

build your own walled garden

Build your own walled garden

Why you should replace your analytics tracking code with a Customer Data Platform

cdp machine learning

How to harness the power of a CDP for machine learning: Part 2

cdp machine learning

How to harness a CDP for machine learning: Part 1

Marketing technologists

19 Marketing Technologists to Watch in 2019

Customer Data Platform use cases: Auto

postmates customer story

Postmates' user experience testing platform

4 Fundamentals for data-driven marketing

machine learning personalization

Overstock's machine learning personalization engine

To take advantage of the martech boom, you need to plan your digital evolution

Plan your digital evolution