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user-aliasing-API

mParticle Product

User Aliasing API: Clarify customer journeys

Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

website sdk

mParticle Product

Support for self-hosting and module bundler

marketing growth engine

Growth

Mayur Gupta on marketing as a growth engine

big data in retail

Growth

The rise of big data in retail

AI machine learning

Growth

Improve products with AI and Machine Learning

finance data management

Growth

Consumer finance data management with a CDP

Woman looking down at her phone.

Growth

Real-time marketing for modern brands

dmp strategy

Growth

The DMP conundrum

Data warehousing snowflake

mParticle Product

Load data to Snowflake data warehouse

mParticle Product

Introducing the Profile API for hyper-personalization at scale

mParticle product feature: Data Master

mParticle Product

Introducing Data Master Advanced Search

Growth

New customer data platform research sets the record straight

User attribute forwarding

mParticle Product

Lifetime Audiences and User Attribute Forwarding

trust customer journey

Growth

How to embed trust in the customer journey

Marketing technologists

Company

Top Marketing Technologists to Watch in 2019?

mParticle product feature: Data Master

mParticle Product

Data Master: Great data, easier than ever.

mobile banking strategy

Growth

The rise of mobile banking strategy

mParticle feature: Audience Download

mParticle Product

Introducing Audience Download

mobile tagging

Engineering

Cognetik and mParticle: Simplify mobile tags

Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle Product

What’s new at mParticle, November 2018

modern data infrastructure

Engineering

10 Critical data infrastructure capabilities

Company

mParticle at EyeforTravel Amsterdam

Taplytics, OneTrust, and Appsee are new integration partners with mParticle

mParticle Product

What’s new at mParticle, October 2018

Engineering

How Bleacher Report automates their data pipeline

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

mParticle deepens Facebook integration with event-level data

mParticle Product

mParticle deepens Facebook integration

Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

mParticle Product

What’s new at mParticle, September 2018