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testing in production

Engineering

Test in production with mParticle and Split

event collection

Engineering

Smartype: Proper event collection at run time

open source developer tools

mParticle Product

Introducing Developer Tools: Linting and CLI

customer sentiment

Growth

3 ways to act on shifts in customer sentiment

sessionm loyalty

mParticle Product

Drive loyalty with mParticle and SessionM

amazon advertising targeting

mParticle Product

Target with precision with Amazon Advertising

high growth data strategy

Growth

3 data strategies for high-growth companies

data localization

mParticle Product

Introducing Data Localization from mParticle

ccpa-compliance-support

mParticle Product

CCPA Compliance with mParticle

covid-19-business-continuity-b2c

Growth

COVID-19: Best practices and strategies for maintaining business continuity

mparticle liveramp

mParticle Product

mParticle LiveRamp for Targeting

data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

democratize data

mParticle Product

Empower your team with better access to data

data foundation

mParticle Product

Data Master 2.0: Create a data flywheel

Growth

2020 Predictions: Customer data management practices

dmp-cdp-crm

Engineering

The difference between CDPs, DMPs, and CRMs

omnichannel personalization

Growth

Omnichannel personalization with Profile API

Ensure data quality

mParticle Product

Data Master 2.0: Ensure data quality

Engineering

How JetBlue improved their mobile customer experience

Growth

LTR 19: Conference recap

Growth

Money20/20: Innovation, AI, and data management

looker partners

mParticle Product

Connect your Looker Data Actions to mParticle

identity resolution platform

Growth

When identity resolution goes wrong

user activity monitoring

mParticle Product

Activity Overview and new Audience features

Growth

Mobile Growth Summit Berlin 2019 Recap

Growth

Amplify 19: Conference Recap

mParticle Product

Data is a team sport: Q4 feature announcements

how to measure video performance

mParticle Product

Measure video performance with Media SDK

Growth

Opticon 19: Out-experiment. Outperform.

event driven architectures

mParticle Product

Real-time event processing with Kafka

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

mParticle and Responsys logos separated by a green arrow pointing to the right.

mParticle Product

Create personalized campaigns with Responsys