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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

Relational vs. Non-Relational Databases

Engineering

Relational vs. Non-Relational Databases

Engineering

Data enrichment and machine learning: Maximizing the value of your data insights

manage-data-customer-consent

Growth

How to manage data across your tech stack based on customer consent

Engineering

How to stop endless data shipping cycles

Engineering

Capture page navigation events in a React Application

Growth

How to support your behavioral marketing strategy with a Customer Data Platform

Growth

Data-informed Decision Making: What does it mean, and should you be doing it?

Engineering

Track User Events in Single-Page Applications

customer-data-platform

Growth

What is a Customer Data Platform?

Growth

Avoiding the growth trap

real-time-data-processing

Growth

Why real-time data processing matters

Engineering

APIs vs. Webhooks: What’s the difference?

audience segmentation strategy

Growth

Modernize your audience segmentation strategy

Engineering

What is data orchestration

cdp machine learning

mParticle Product

How to harness the power of a CDP for machine learning: Part 3

customer acquisition and retention

Growth

Customer acquisition and retention: Which should you focus on?

what is first party data

Growth

What is first-party data?

Engineering

Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android

Engineering

CDPs vs. Data Lakes: What’s the difference, and can you use both?

covid 19 financial services

Growth

COVID's impact on the financial services industry

cdp data warehouse

Engineering

CDP vs Data Warehouse: What's the difference?

single-customer-view-cdi

Growth

A single customer view is not the goal (it's the result)

building a data platform

Growth

Should you build or buy a Customer Data Platform?

block-data-quality

mParticle Product

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

how to improve mobile app performance

Engineering

Improve mobile app performance with SDK abstraction

customer data for ai

Growth

Meet your marketing goals with customer data

Engineering

Generate in-warehouse predictive audiences

data enrichment platform

mParticle Product

Seamless first- and third-party data enrichment

cdp security

Engineering

How a CDP supports customer data security

idfa-ios-14

Growth

iOS 14, third-party cookies, and the future of data-driven marketing

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