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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

data-driven-culture

Growth

How to build a data-driven culture

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Growth

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

first-party-daten

Growth

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

jillian-burnett

Company

mParticle Women in Leadership: Jillian Burnett

Engineering

Clear costs: How we used data aggregation to understand our Cost of Goods Sold

identity-resolution-trap

Growth

Avoiding the identity resolution trap

connected-by-mparticle

Growth

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

Engineering

Smartype Hubs: Keeping developers in sync with your Data Plan

Engineering

A simpler way to implement and maintain video analytics code

ideal-customer-profiles

Growth

Ideal customer profiles are no longer enough

mparticle-higgs

Company

Meet Higgs! mParticle's new brand character

karen-gallantry

Company

mParticle Women in Leadership: Karen Gallantry

mparticle-acquires-indicative

mParticle Product

mParticle acquires Indicative to address data entropy

mparticle-acquires-indicative

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

connected-by-mparticle

Growth

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

mparticle-changelog

mParticle Product

mParticle's Changelog is here!

mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Engineering

Prevent data quality issues with these six habits of highly effective data

myShopi

Growth

How BD myShopi improved personalization while protecting consumer data privacy

Growth

3 Tips on Growing a Startup from Nick Warner at Route

connected-by-mparticle

Growth

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

katie-cerar

Company

Why I’m Here — I’ve joined mParticle to build the future of customer relationships

Engineering

How to implement an mParticle data plan in an eCommerce app

Engineering

What does good data validation look like?

building-data-pipelines

Engineering

Should you be buying or building your data pipelines?

Engineering

Three threats to customer data quality (and how to avoid them)

Engineering

Ask an mParticle Solutions Consultant: What is data quality?

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Growth

From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder

Reverb

Engineering

How Reverb optimized their data workflows at scale and gave users the rockstar treatment

Engineering

How to assemble a cross-functional data quality team

mparticle-series-e

Company

mParticle's Series E: The rise of Customer Data Infrastructure

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