Blog

Featured

Created with Sketch.

Growth

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

audience-estimator

mParticle Product

Get instant insights into your first-party data set with mParticle Audience Estimator

Growth

What is customer journey management, and how can you get started?

mParticle Product

Turn data privacy into a competitive advantage with mParticle

cdp-vs-mdm

Growth

CDP vs. MDM: What’s the difference and which one should you use?

mau-vegas-2022

Company

What I learned at MAU Vegas 2022

cdp-vs-crm

Growth

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

journey builder

mParticle Product

Transform your customer journey management with mParticle Journey Builder

Engineering

How we reduced Standard Audience calculation time by 80%

mparticle

Growth

How is mParticle different from other Customer Data Platforms?

mau vegas 2022

Growth

MAU Vegas 2022: Everything you need to know

mparticle-google-enhanced-conversions

mParticle Product

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Engineering

The engineer’s guide to working with marketers

digital-transformation

Engineering

Harveer Singh leads Western Union’s digital transformation with data

mParticle Product

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Engineering

Developer Deep Dive: mParticle Sample Apps

integrating-online-and-offline-strategies

Growth

Unifying online and offline data to create a connected customer experience

Growth

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

Engineering

Implement a CDP with ease using mParticle's sample applications

mParticle Product

Data Subject Erasure Requests, made easy

data-chaos

Growth

What is Data Chaos? And how to solve it

connected-awards-2022

Company

The Connected Awards 2022

Engineering Culture

Company

From talking points to tangible outcomes: How we built an engineering culture that actually works

Engineering

How we cut AWS costs by 80% while usage increased 20%

Growth

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

gambling-commission-regulations

Growth

Deliver more responsible experiences and comply with Gambling Commission regulations

Engineering

Data quality vital signs: Five methods for evaluating the health of your data

Growth

Are voice assistant apps the future of customer engagement?

delivery-hero

Growth

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Company

Podcast: mParticle CEO Michael Katz on the Group Chat podcast

Engineering

How to choose the right foundation for your data stack

connected-by-mparticle

Growth

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow