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mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Engineering

Snowflake vs. BigQuery: What are the key differences?

Engineering

How we improved performance and scalability by migrating to Apache Pulsar

mParticle Product

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

mParticle Product

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

mParticle Product

Supercharge your SMS campaigns with the mParticle Attentive integration

Growth

How HBO Max launched personalized reengagement campaigns

mParticle Product

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

Growth

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

Growth

Google Tag Manager vs Google Analytics: What Are the Key Differences?

Growth

How does Google Tag Manager work?

Engineering

New ways to understand in-app behavior with Apple iOS 16

Growth

How to improve ROAS with predictive advertising

mParticle Product

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Growth

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

Engineering

How does Azure work? An explanation of Microsoft’s cloud platform

Engineering

How does Snowflake work? A simple explanation of the popular data warehouse

Growth

How to use your customer data to predict customer churn

Growth

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

Growth

How ivee built a universal source of truth for customer data

mParticle Product

mParticle’s security posture protects client data from ever-evolving threats

Growth

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

Engineering

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

Growth

What’s the difference between predictive vs. prescriptive analytics?

Growth

How to assess your organization's customer data maturity

Growth

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

Growth

Transform customer data into predictive insights with an AI CDP

Company

mParticle is now available for purchase on AWS Marketplace

mParticle Product

mParticle acquires Vidora, AI personalization platform for customer data

Growth

How to use data to deliver a personalized customer experience

mParticle Product

An inside look in mParticle Journeys roadmap themes and initiatives

Growth

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

mParticle Product

Accelerate your GA4 migration with the mParticle GA4 integration

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