Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Blog

Featured

Created with Sketch.
mparticle-punchh-integration

mParticle Product

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

mparticle-lifetime-profiles-audiences

mParticle Product

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

mparticle-attentive-integration

mParticle Product

Supercharge your SMS campaigns with the mParticle Attentive integration

Hbo Max

Growth

How HBO Max launched personalized reengagement campaigns

mParticle Product

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

Growth

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

google-tag-manager-vs-google-analytics

Growth

Google Tag Manager vs Google Analytics: What Are the Key Differences?

google-tag-manager

Growth

How does Google Tag Manager work?

Engineering

New ways to understand in-app behavior with Apple iOS 16

predictive-advertising

Growth

How to improve ROAS with predictive advertising

mParticle Product

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Growth

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

how-does-azure-work

Engineering

How does Azure work? An explanation of Microsoft’s cloud platform

snowflake

Engineering

How does Snowflake work? A simple explanation of the popular data warehouse

predict-customer-churn

Growth

How to use your customer data to predict customer churn

CKE

Growth

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

Ivee

Growth

How ivee built a universal source of truth for customer data

mParticle Product

mParticle’s security posture protects client data from ever-evolving threats

connected-by-mparticle

Growth

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

Engineering

Enhancements to mParticle’s developer tools make it easier to collect data and ensure quality at the source

predictive-vs-prescriptive

Growth

What’s the difference between predictive vs. prescriptive analytics?

customer-data-maturity-quiz

Growth

How to assess your organization's customer data maturity

Growth

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

Growth

Transform customer data into predictive insights with an AI CDP

Company

mParticle is now available for purchase on AWS Marketplace

mParticle Product

mParticle acquires Vidora, AI personalization platform for customer data

personalized-customer-experience

Growth

How to use data to deliver a personalized customer experience

mparticle-journeys-roadmap

mParticle Product

An inside look in mParticle Journeys roadmap themes and initiatives

ga4-migration

Growth

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

mparticle-ga4-integration

mParticle Product

Accelerate your GA4 migration with the mParticle GA4 integration

Growth

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

audience-estimator

mParticle Product

Get instant insights into your first-party data set with mParticle Audience Estimator