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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Navigating the CDP Noise_ It’s time to move beyond dumb pipes

Growth

Navigating the CDP Noise: It’s time to move beyond dumb pipes

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

mParticle Product

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

Navigating the CDP Noise_ Composable sleight of hand

Growth

Navigating the CDP Noise: Composable sleight of hand

Connected, by mParticle Episode 13_ How to develop a world-class MarTech department with Sesi Sijuade

Growth

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

It’s time to rethink CDP pricing

mParticle Product

It’s time to rethink CDP pricing

4 ways to improve personalization programs with insights from the data warehouse

Growth

4 ways to improve personalization programs with insights from the data warehouse

How the Wall Street Journal increases the value of their first-party data with AI

Growth

How the Wall Street Journal increases the value of their first-party data with AI

Sofi

Growth

How SoFi powers personalized email campaigns with high-quality customer data

The Future of CDPs_ Packaged and Composable

Growth

The Future of CDPs: Packaged and Composable

How Klarna empowers 25+ teams across the organization with better customer data

Growth

How Klarna empowers 25+ teams across the organization with better customer data

NY Post

Growth

How the New York Post tripled campaign conversions for its premium sports membership

Get more value out of your loyalty data with the mParticle Paytronix integration

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

mParticle operations are not impacted by the SVB closure

Company

mParticle operations are not impacted by the SVB closure

Maximize the ROI of your MarTech stack with this six-step checklist

Growth

Maximize the ROI of your MarTech stack with this six-step checklist

Chow Now

Growth

How ChowNow improved data quality throughout their MarTech stack

Increase user engagement by 2.5x with the mParticle Livelike integration

mParticle Product

Increase user engagement by 2.5x with the mParticle Livelike integration

B testing and feature flagging

Growth

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

Intercom vs. Zendesk_ Comparing features, integrations, and pricing

Growth

Intercom vs. Zendesk: Comparing features, integrations, and pricing

BigQuery vs. Redshift_ Which cloud data warehouse is right for you_

Engineering

BigQuery vs. Redshift: Which cloud data warehouse is right for you?

Kinesis vs. Kafka

Engineering

Kinesis vs. Kafka: Comparing performance, features, and cost

Streaming vs Batch

Growth

CDPs: Streaming vs batch?

what-is-identity-resolution

Growth

What is identity resolution and how does it work?

A diagram depicting a data connection between a table and an application.

Engineering

What the heck is reverse ETL?

Connected, by mParticle Episode 12

Growth

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

klaviyo-vs-mailchimp

Growth

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

ga4-vs-universal-analytics

Growth

Four key differences between Google Analytics Universal Analytics and GA4

mparticle snapchat integration

Growth

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

zendesk-vs-salesforce

Growth

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

Technical skills for marketers hero image

Growth

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

first-party-data-programmatic-advertising

Growth

How to use first-party data for programmatic advertising

snowflake-vs-redshift

Engineering

Snowflake vs. Redshift: Which Data Warehouse Is Better for You?

Connected by mParticle episode 11

Growth

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

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