Rokt and mParticle Merge to Redefine Real-Time RelevanceRead the announcement

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mParticle Product

Introducing support for React Native

Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

mParticle Product

Announcing our Feeds integration with Radar

Engineering

Make the right mobile architecture decisions

mParticle Product

Announcing our Feeds integration with Salesforce Marketing Cloud!

Engineering

Behind the script: Building a Roku SDK

Growth

The 10 commandments of mobile data strategy

Growth

The top 5 ways mParticle saves your mobile team time

Growth

How to optimize your mCommerce app data

Growth

Marketing data as a core asset

Growth

4 Key mobile metrics: Become your team’s mobile hero

user acquisition mobile games

Growth

Simplify user acquisition for mobile games

mParticle Product

How much does your SDK weigh, mParticle?

mParticle Product

Inbound and outbound API enhancements

mParticle Product

Announcing our integration with ironSource

mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Growth

Why thinking bigger about data strategy is your only real option

mParticle Product

Announcing our Amazon Mobile Analytics integration

ios hybrid

Engineering

How to use native iOS and Android services in your hybrid app

mParticle Product

Third-party segment insight

Engineering

The real reason mobile DMPs don’t make sense

mParticle Product

Announcing our Millennial Media, Google Ads, and AppLift Integrations

Growth

Stop your app journey from going off-course

Engineering

Choosing the right SDK for your mobile app

Growth

Free Report: The State of Mobile App Marketing, 2016

mParticle Product

New office, team members, and more!

mParticle Product

mParticle Launches with $3 Million Seed Round

mParticle Product

mParticle raises $15 million Series A led by Social Capital

mParticle Product

Mappings

Growth

Mobile shock: Too much change in a short period of time

mParticle Product

Product Update – Services Page Redesign

Engineering

App marketing using audience targeting