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cdp travel

Growth

Customer Data Platform use cases: Travel

With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Engineering

Get ready for iOS 12

Why Customer Data Platforms are called the new CRM.

Growth

The new consumer marketing

integrated data layer

Growth

How to plan your integrated data layer

in store qr code

Growth

Three Ways to leverage in-store QR codes

mParticle Integration Updates for Google Marketing Platform and Foursquare

mParticle Product

What’s new at mParticle, August 2018

The essential CDP reading list

Growth

The essential Customer Data Platform reading list

The Customer Data Platform magic quadrant vendor landscape

Growth

The Customer Data Platform vendor landscape

ios app extensions

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

mParticle Product

What’s new at mParticle, July 2018

Via

Growth

Improve product experience with unified data

cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

Overstock

Growth

Real-time, contextual marketing, across every channel

mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

mParticle Product

What’s new at mParticle, June 2018

Growth

Customer Success Story: Jet

mParticle and Postmates Case Study on user journey analytics, Hero Background

Growth

Inside Postmates's experimentation engine

Growth

People-centric advertising, made smarter

Best practices for deploying a mobile messaging platform

Engineering

How to assemble a best in class tech stack

Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

Why it's time to rethink your customer data strategy

Growth

Why it's time to rethink your customer data strategy

mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

mParticle Product

What’s new at mParticle, May 2018

The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

Move from device-based to people-based analytics and personalization

Growth

Move from device-based to people-based analytics and personalization

mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle Product

mParticle debuts new branding

Company

MarTech Landscape: What is a Customer Data Platform?

mParticle Product

mParticle announces single SDK OTT streaming

Company

7 New digital marketing stats that jump off the page

Company

mParticle named one of Crain's Best Places to Work 2016

Company

mParticle named one of Crain's Best Places to Work 2017

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy