Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

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Buying a CDP Today

Growth

Part Eight: Buying a CDP Today

CDP 2.0 and Zero-Waste

Growth

Part Seven: CDP 2.0 and Zero-Waste

CDPs Everywhere

Growth

Part Six: CDPs Everywhere

The Hidden Cost of Warehouse-Native

Growth

Part Five: The Hidden Cost of Warehouse-Native

Composable Gets Conflated

Growth

Part Four: Composable Gets Conflated

Zero-Copy as a Data Strategy

Growth

Part Three: Zero-Copy as a Data Strategy—The Role of Data Quality and Governance

The Rise of the Cloud Data Warehouse

Growth

Part Two: The Rise of the Cloud Data Warehouse

CDP 1.0: Moving bits

Growth

Part One: CDP 1.0—Moving bits

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

delivering AI-Powered Precision in CTV

Growth

Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns

mParticle Q3 Product Innovations

Company

mParticle Q3 Product Innovations

A thumbnail image showing the headshot of mParticle's CPO, Jason Lynn, along with some text with the blog post headline.

Company

Jason Lynn returns to mParticle as Chief Product Officer, leading the company into a new era of innovation

A photograph of a laptop screen showing the mParticle website

Company

mParticle rebrand: Turning customer data into customer joy

mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail

Company

Welcome to the new mParticle

Mach Alliance

Company

Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

onX

Growth

How onX accelerated marketing campaigns with mParticle's AI engine

Introducing Robin Geier

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

G2 recognizes mParticle for exceptional customer support

Company

G2 recognizes mParticle for exceptional customer support

How we reduced our S3 spend by 65% with block-level compression

Engineering

How we reduced our S3 spend by 65% with block-level compression

Nova

Growth

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

Evaluating an Enterprise CDP_ Consider these five critical requirements.

Growth

Evaluating an Enterprise CDP? Consider these five critical requirements.

Growth

How Lulo Bank improved customer onboarding with actionable customer insights

Build customer trust with the mParticle Didomi integration

mParticle Product

Build customer trust with the mParticle Didomi integration

Turn customer journey insights into action with Indicative Segment Activation

mParticle Product

Turn customer journey insights into action with Indicative Segment Activation

AI and Data Privacy_ How to ensure your AI programs are safe, responsible, and effective

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

mParticle releases enhanced support for Unified ID 2.0 (UID2)

mParticle Product

mParticle releases enhanced support for Unified ID 2.0 (UID2)

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

mParticle Product

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

Navigating the CDP Noise_ It’s time to move beyond dumb pipes

Growth

Navigating the CDP Noise: It’s time to move beyond dumb pipes

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

mParticle Product

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle