Announcing our Millennial Media, Google Ads, and AppLift Integrations

We are excited to announce several new integrations that are now live!

mParticle has recently partnered with Millennial Media, Google Ads, and AppLift to give developers and marketers access to even more analytics tools, all now available within our platform.  Here’s a little more information about our latest integrations and how they can be leveraged to grow your user base.

 

Millennial Media is an independent mobile marketplace with a unique set of data and technology assets.  From managed services to programmatic tools, Millennial Media’s tech and data platforms empower publishers and advertisers to connect with target audiences at scale while also driving monetization.

With this new integration, our customers can now create an audience within the mParticle platform based on any combination of available user and app data points. That audience can then be sent to Millennial Media for targeting within the Millennial Media platform.

Once an audience is created in the mParticle platform, customers can simply obtain their audience’s Data Segment Code from Millennial Media and enter it into the mParticle UI.  This new integration ensures that the audience is always up to date, no matter where or how a user converts.

 

Ads is Google’s online advertising platform that helps apps reach new customers and grow their business.  mParticle’s integration with Google Ads allows marketers to seamlessly measure the effectiveness of Ads app install and app re-engagement campaigns by sending installs and in-app events (such as purchases and sign-ups) that were driven by your advertising campaigns.

Marketers who run app install and app re-engagement campaigns through Ads can easily map and send app events instrumented via mParticle to their Ads conversion events in their Ads account – all without writing additional code.   This allows you to seamlessly manage install attribution for Ads install campaigns, monitor customer spend, and track LTV for app re-engagement campaigns.  For example, if you run an Ads install campaign you can track installs in Ad as well as the resulting actions of newly installed users.  This allows you to measure the overall effectiveness of your user growth and retention initiatives in Ads.

To activate this integration, simply enter your desired mobile app conversion actions and settings in Google Ads and configure your Google Ads forwarding settings within the mParticle platform.

 

AppLift is a data-driven technology company that empowers marketers to acquire and re-engage mobile app users at scale. You can use AppLift to track, measure and benchmark data around user retention and in-app purchases.  AppLift’s marketing platform uses first- and third-party data to optimize media buys towards campaign goals, enabling more transparent user acquisition.

mParticle users can now create audiences within our platform and send them to AppLift for targeting across the AppLift publisher network.  To get started, simply enter your AppLift account email and API key in the mParticle dashboard.

 

You can begin sending data from your mobile app to any of our integration partners through the Services section of your mParticle account. For more information about mParticle or any of our new integrations, drop us a line at info@mparticle.com!