mParticle Q3 Product Innovations

In today’s competitive environment, maximizing marketing outcomes relies on moving from raw data to real results, fast. With our latest updates, we’re helping you leverage predictive insights, AI, and audience segmentation to shorten the time to sustained value, turning your customer data into action easily and effectively.

Calculated Attributes with AI Assistance: What if you could instantly enrich user profiles and fine-tune your targeting just by describing what you need? No form-fills, no technical barriers—just plain English. With our new natural language-driven assistance, simply tell us what you want, and let us handle the rest. Richer profiles, deeper insights, and sharper segmentation, magically made easy with mParticle's predictive capabilities.

Group Identity: Your customers don’t exist in a vacuum, so why treat them like they do? Understanding relationships between users—whether within households or group dynamics—adds a level of context that unlocks new layers of precision. With Group Identity, you can tailor messaging based on behaviors within groups, ensuring every interaction feels relevant, personal, and intentional.

Predictive Audience Optimization:  Audience reach or performance potential? Why choose when you can balance what matters most and fine-tune your audience segmentation strategy to hit your campaign goals more effectively.

Predictive Attributes Enhancements: Stop relying on historical data alone to drive your campaigns. With Predictive Attributes, you gain a more complete, intelligent view of your customers, paving the way for more precise targeting, higher conversion rates, and next-level campaign efficiency.

eCommerce Events in Predictive Audiences (Coming Soon): Build audience predictions specifically tailored to eCommerce use cases so you can achieve industry-leading results. Whether it’s abandoned cart recovery or product recommendation optimizations, this feature helps you take your eCommerce marketing to new heights.

Meta Ads CAPI Enrichment: Boost your return on ad spend (ROAS) and attribution accuracy with Meta Ads CAPI Enrichment. By leveraging mParticle’s SDK data, you can track customer interactions more precisely and improve campaign performance.

TikTok CAPI Enrichment: Elevate your TikTok ad attribution and ROAS with enhanced event data enrichment. By automatically adding key insights like IP addresses and Cookie IDs, and supporting new user, ad, and app data fields, you can effortlessly improve match rates and drive better campaign outcomes.

Reddit CAPI Integration: Expand your audience reach and engagement with Reddit’s Conversions API. Whether you’re targeting niche communities or broad segments, this integration ensures you’re making the most of Reddit’s highly engaged user base.

Snap Value-Based Audiences: Target your highest-value customers more effectively with Snap’s value-based audience capabilities, letting you focus on the segments that drive the most revenue so you can optimize both engagement and results.

Portfolio Analytics: Managing multiple brands or entities? Our new Portfolio Analytics gives you a comprehensive view of customer behavior across the board, so you can measure, test, and iterate while keeping stakeholders informed and aligned.

In a world where all CDPs should be composable, our modularity and configurability ensure you can connect to any data store and adopt any martech tool, without having to worry about inefficient compute costs.

Bi-Directional Databricks Connection: Execute your Lakehouse strategy with our bi-directional connection. Assemble and activate audiences via Delta sharing, and/or stream events directly to your Databricks account, unlocking richer insights and faster, more informed decision-making along the way.

Warehouse Sync Events: Continuously enrich customer profiles with user behavioral events from your warehouse—from page views to commerce activities and custom events, spanning both online and offline sources. This means marketers can be more adaptive to customer actions as they occur, increasing effectiveness of marketing campaigns.

MAUI SDK Support: mParticle now supports .NET MAUI SDK, making cross-platform integration even easier. Whether you’re building apps or scaling your infrastructure, we’ll keep your data moving smoothly across all systems.

Adobe Target Profile Sync: Personalize seamlessly across channels by syncing your audience data with Adobe Target, so you can reach your customers with exactly the right message at precisely the right moment—no delays, no gaps.

Ticketure Integration: Bridge the gap between IRL events and digital ones. Now, you can sync real-time event data from Ticketure to personalize targeting and hit key moments with precision.

Value-Based Pricing, Evolved: A next-gen CDP needs next-gen pricing to match. We’re saying goodbye to antiquated MTUs and complex event tiers, and hello to a simplified pricing model anchored in tangible value. With our enhancements to Value-Based Pricing, you get unlimited real-time products, access to our predictive and analytics suites (no feature-gating!), and so much more, all for a transparent, predictable cost. No surprises, just pure delight.

As privacy regulations tighten, compliance shouldn’t hinder your personalization or audience addressability potential. Our enhanced privacy features help you stay compliant while delivering personalized customer experiences and expanding reach, without compromising on trust or performance.

Self-Service Governance Tools: Streamline privacy and governance with tools that enable marketing teams to manage data without relying on IT. mParticle helps you stay ahead of the ever-evolving privacy landscape by proactively updating our systems, such as recent enhancements to consent management, to support your compliance and privacy needs.

Bing Ads Consent Management: Stay ahead of compliance with our Bing Ads consent management integration, making light work of executing highly-personalized marketing strategies while meeting privacy standards.

Talk to us about how mParticle helps similar companies transform their marketing strategies with more personalized campaigns and adaptive experiences.