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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Expanding data collection capabilities with Xbox SDK

mParticle adds integration partners Monetate, Amazon Kinesis Firehose, StartApp, and Branch in Febuary 2018

What’s new at mParticle, February 2018

Appsflyer partnership

Announcing our Integration with Adikteev

Improve Snapchat campaign measurement

Iterable partnership

Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

Get ready for GDPR with our new suite of capabilities

Adjust partnership

Partner Spotlight: POSSIBLE Mobile

Urban Airship partnership

Leanplum partnership

Apptentive partnership

Cross-device and platform identity management is made easy with IDSync

Sophisticated identity management made easy with IDSync

Tapad partnership

Button partnership

Make audience data actionable with AudienceSync A/B testing with mParticle

Make audience data actionable with AudienceSync A/B testing

Announcing our integration with Google Cloud Storage

Power identity-based marketing with AudienceSync from mParticle

Power identity-based marketing with AudienceSync

Salesforce partnership

user activity

Bring your customer journeys to life

Snapchat partnership with mParticle

Mixpanel partnership

mParticle Joins Adobe Technology Partnership Program

Data filters

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle’s next-generation platform liberates customer data from the cloud

mParticle releases support for User Attribute Arrays

mParticle launches audience builder application on Oracle Marketing AppCloud

mParticle Releases New Features to Boost Data Control & Transparency

Our latest Feeds integration with SendGrid is now live

Introducing support for React Native

Announcing our Feeds integration with Radar

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