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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

What’s new at mParticle, November 2018

Taplytics, OneTrust, and Appsee are new integration partners with mParticle

What’s new at mParticle, October 2018

mParticle deepens Facebook integration with event-level data

mParticle deepens Facebook integration

mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

What’s new at mParticle, September 2018

mParticle Integration Updates for Google Marketing Platform and Foursquare

What’s new at mParticle, August 2018

ios app extensions

Gain visibility into how customers engage with iOS App Extensions

mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

What’s new at mParticle, July 2018

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

Improve targeting with Google Customer Match

mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

What’s new at mParticle, June 2018

mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

What’s new at mParticle, May 2018

mParticle reveals new logo and identity launched at Mobile Apps Unlocked 2018

mParticle debuts new branding

mParticle announces single SDK OTT streaming

Introducing Rules

mParticle certifies first set of Solution Partners

Braze partnership

Amplitude partnership

Expanded data collection with native Xbox SDK

mParticle launches third-generation audience segmentation

mParticle launches third-generation audience segmentation

Feeds

mParticle announces industry-first GDPR compliance capabilities

Announcing our new integration with Salesforce Marketing Cloud

Create better product experiences with machine learning powered by Attractor and mParticle

Branch partnership

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Transform conversations into conversions with Instabot and mParticle

Reward customers in moments that matter with Kiip and mParticle

Analyze cross-channel campaign performance with Tenjin and mParticle

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

Power smarter advertising with Conversant and mParticle

Announcing mParticle’s integration with Mediasmart

Announcing our Integration with Skyhook

Zendesk partnership

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