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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

Personalize Support with mParticle and Zendesk

Smartype Custom Receivers

iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

Get ready for Apple’s App Tracking Transparency Framework

cdp machine learning

How to harness the power of a CDP for machine learning: Part 3

block-data-quality

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

data enrichment platform

Seamless first- and third-party data enrichment

open source developer tools

Introducing Developer Tools: Linting and CLI

sessionm loyalty

Drive loyalty with mParticle and SessionM

amazon advertising targeting

Target with precision with Amazon Advertising

data localization

Introducing Data Localization from mParticle

ccpa-compliance-support

CCPA Compliance with mParticle

mparticle liveramp

mParticle LiveRamp for Targeting

data-pipeline

New platform features: Data infrastructure, quality, governance, and personalization streamlined

democratize data

Empower your team with better access to data

data foundation

Data Master 2.0: Create a data flywheel

Ensure data quality

Data Master 2.0: Ensure data quality

looker partners

Connect your Looker Data Actions to mParticle

user activity monitoring

Activity Overview and new Audience features

Data is a team sport: Q4 feature announcements

how to measure video performance

Measure video performance with Media SDK

event driven architectures

Real-time event processing with Kafka

mParticle and Responsys logos separated by a green arrow pointing to the right.

Create personalized campaigns with Responsys

user-aliasing-API

User Aliasing API: Clarify customer journeys

Mobile tag management

Google Tag Manager: Scalable web and mobile tag management

website sdk

Support for self-hosting and module bundler

Data warehousing snowflake

Load data to Snowflake data warehouse

Introducing the Profile API for hyper-personalization at scale

mParticle product feature: Data Master

Introducing Data Master Advanced Search

User attribute forwarding

Lifetime Audiences and User Attribute Forwarding

mParticle product feature: Data Master

Data Master: Great data, easier than ever.

mParticle feature: Audience Download

Introducing Audience Download

Experiment across the customer journey with Optimizely and mParticle.

Experiment across the customer journey

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