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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Build customer trust with the mParticle Didomi integration

Build customer trust with the mParticle Didomi integration

Turn customer journey insights into action with Indicative Segment Activation

Turn customer journey insights into action with Indicative Segment Activation

mParticle releases enhanced support for Unified ID 2.0 (UID2)

mParticle releases enhanced support for Unified ID 2.0 (UID2)

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

It’s time to rethink CDP pricing

It’s time to rethink CDP pricing

Get more value out of your loyalty data with the mParticle Paytronix integration

Get more value out of your loyalty data with the mParticle Paytronix integration

Increase user engagement by 2.5x with the mParticle Livelike integration

Increase user engagement by 2.5x with the mParticle Livelike integration

mparticle-punchh-integration

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

mparticle-lifetime-profiles-audiences

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

mparticle-attentive-integration

Supercharge your SMS campaigns with the mParticle Attentive integration

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

mParticle’s security posture protects client data from ever-evolving threats

mParticle acquires Vidora, AI personalization platform for customer data

mparticle-journeys-roadmap

An inside look in mParticle Journeys roadmap themes and initiatives

mparticle-ga4-integration

Accelerate your GA4 migration with the mParticle GA4 integration

audience-estimator

Get instant insights into your first-party data set with mParticle Audience Estimator

Turn data privacy into a competitive advantage with mParticle

journey builder

Transform your customer journey management with mParticle Journey Builder

mparticle-google-enhanced-conversions

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Data Subject Erasure Requests, made easy

mparticle-acquires-indicative

mParticle acquires Indicative to address data entropy

mparticle-changelog

mParticle's Changelog is here!

mparticle-dsr-forwarding

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

align-with-apple-att

Aligning with Apple’s AppTracking Transparency Requirements

Part 2: Integrate your Shopify eCommerce Store with mParticle

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mparticle-shopify-integration

Simplify eCommerce Data Management with mParticle’s Shopify Integration

certified-solutions-partner-program

Introducing the new Certified Solutions Partner Program (beta)

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