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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

What GDPR means for data-driven marketing

What GDPR means for data-driven marketing

marketing attribution

5 marketing attribution tips for eCommerce

mobile-financial-services

Power your mobile financial services strategy

Customer Data Platform ROI: Strategic Value

CDP ROI: Strategic value

Why identity matching is broken, and how to resolve it

Why identity matching is broken, and how to resolve it

14 eCommerce audiences marketers need to succeed

14 eCommerce audiences marketers need to succeed

How The GDPR Will Transform Marketing

Seat Geek

How SeatGeek tests new channels for growth

15 questions to evaluate CDP data preparation capabilities

15 questions to evaluate CDP data preparation capabilities

tag manager vs cdp

Tag managers vs CDPs: What’s the difference?

What CMOs need to know about CDP Data Governance and Security

What CMOs need to know about data governance

CDP ROI: Total cost of ownership

CDP ROI: Total cost of ownership

Customer Data Platform ROI: Risk management

CDP ROI: Risk management

The future of mobile app design

How CDPs differ from other forms of marketing tech

How CDPs differ from other forms of marketing tech

Mobile-marketing-strategy

Inside Gilt's mobile marketing strategy

The 5 steps to customer-centric mobile commerce

How to Create a Winning Mobile Data Strategy

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Smartphone sitting on a wooden table. How do I find my Google ad ID

How to find your mobile device identifiers

The 10 commandments of mobile data strategy

The top 5 ways mParticle saves your mobile team time

How to optimize your mCommerce app data

Marketing data as a core asset

4 Key mobile metrics: Become your team’s mobile hero

user acquisition mobile games

Simplify user acquisition for mobile games

mParticle and Venmo Case Study Hero Background

How Venmo increased user engagement by 30%

Why thinking bigger about data strategy is your only real option

Stop your app journey from going off-course

Free Report: The State of Mobile App Marketing, 2016

Mobile shock: Too much change in a short period of time

The secret to mobile app growth

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