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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Customer Data Platform Use Cases: QSR

Customer Data Platform use cases: QSR

Customer Data Platform Retail

Customer Data Platform Retail use cases

cdp travel

Customer Data Platform use cases: Travel

Why Customer Data Platforms are called the new CRM.

The new consumer marketing

integrated data layer

How to plan your integrated data layer

in store qr code

Three Ways to leverage in-store QR codes

The essential CDP reading list

The essential Customer Data Platform reading list

The Customer Data Platform magic quadrant vendor landscape

The Customer Data Platform vendor landscape

Via

Improve product experience with unified data

cdp-vs-dmp

CDP vs. DMP: What’s the difference and which one should you use?

Overstock

Real-time, contextual marketing, across every channel

Customer Success Story: Jet

mParticle and Postmates Case Study on user journey analytics, Hero Background

Inside Postmates's experimentation engine

People-centric advertising, made smarter

Learn how mParticle helps our customers not only support GDPR compliance but embrace it

4 Ways a CDP helps customers embrace the GDPR

Why it's time to rethink your customer data strategy

Why it's time to rethink your customer data strategy

The fifth pillar of big data

Validity: The fifth V of Big Data

Move from device-based to people-based analytics and personalization

Move from device-based to people-based analytics and personalization

Customer data fundamentals: Security and privacy

Customer data fundamentals: Security and privacy

mParticle and GDPR compliance

Learn how to build custom audiences effectively and efficiently

Building custom audiences in a world gone madtech

Customer data strategy fundamentals: Business strategy and discovery

Customer data strategy fundamentals: Business strategy and discovery

Why multi-faceted identity matters

7 ways the top quick-serve restaurant apps engage their users

7 ways the top quick-serve restaurant apps engage their users

How data management can lower costs for app owners

3 ways to leverage audience A/B testing

3 ways to leverage audience A/B testing

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location

How Via uses Radar Geofences to reduce rider wait time

How the CMO of the world’s largest retailer approaches customer data

Learn about the different kinds of identity tech

Identity tech 101

7 lessons marketers can learn from Game of Thrones

7 lessons marketers can learn from Game of Thrones

The role of mobile app data in driving revenue

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

3 eCommerce marketing trends sure to rule ShopTalk 2018

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