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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

real-time-data-processing

Why real-time data processing matters

audience segmentation strategy

Modernize your audience segmentation strategy

customer acquisition and retention

Customer acquisition and retention: Which should you focus on?

what is first party data

What is first-party data?

covid 19 financial services

COVID's impact on the financial services industry

single-customer-view-cdi

A single customer view is not the goal (it's the result)

building a data platform

Should you build or buy a Customer Data Platform?

customer data for ai

Meet your marketing goals with customer data

idfa-ios-14

iOS 14, third-party cookies, and the future of data-driven marketing

customer sentiment

3 ways to act on shifts in customer sentiment

high growth data strategy

3 data strategies for high-growth companies

covid-19-business-continuity-b2c

COVID-19: Best practices and strategies for maintaining business continuity

2020 Predictions: Customer data management practices

omnichannel personalization

Omnichannel personalization with Profile API

LTR 19: Conference recap

Money20/20: Innovation, AI, and data management

identity resolution platform

When identity resolution goes wrong

Mobile Growth Summit Berlin 2019 Recap

Amplify 19: Conference Recap

Opticon 19: Out-experiment. Outperform.

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

marketing growth engine

Mayur Gupta on marketing as a growth engine

big data in retail

The rise of big data in retail

AI machine learning

Improve products with AI and Machine Learning

finance data management

Consumer finance data management with a CDP

Woman looking down at her phone.

Real-time marketing for modern brands

dmp strategy

The DMP conundrum

New customer data platform research sets the record straight

trust customer journey

How to embed trust in the customer journey

mobile banking strategy

The rise of mobile banking strategy

customer data infrastructure use cases: Retail banking

CDP use cases: Retail Banking

Customer Data Platform Use Cases: Media

Customer Data Platform Use Cases Guide: Media

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