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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

gambling-commission-regulations

Deliver more responsible experiences and comply with Gambling Commission regulations

Are voice assistant apps the future of customer engagement?

delivery-hero

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

connected-by-mparticle

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

data-driven-culture

How to build a data-driven culture

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

first-party-daten

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

identity-resolution-trap

Avoiding the identity resolution trap

connected-by-mparticle

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

ideal-customer-profiles

Ideal customer profiles are no longer enough

connected-by-mparticle

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

myShopi

How BD myShopi improved personalization while protecting consumer data privacy

3 Tips on Growing a Startup from Nick Warner at Route

connected-by-mparticle

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder

connected-by-mparticle

Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery

customer-data-platform-implementation

How to prepare for your Customer Data Platform implementation

mparticle-movable-ink

Three mobile campaigns that quickly grab consumer attention

mparticle-customlytics

Verbessert den Customer Lifecycle deiner mobilen App

mparticle-customlytics

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

mparticle-customlytics

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

customer-data-platform-tracking-plan

6 tips for building a Customer Data Platform tracking plan

probabilistic-vs-deterministic

Probabilistic vs deterministic: Which method should you be using for identity resolution?

How to leverage user data to improve customer service

How to set up your Customer Data Platform team

building audience segments

Where should you be building your audience segments?

manage-data-customer-consent

How to manage data across your tech stack based on customer consent

How to support your behavioral marketing strategy with a Customer Data Platform

Data-informed Decision Making: What does it mean, and should you be doing it?

customer-data-platform

What is a Customer Data Platform?

Avoiding the growth trap

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