Blog

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

Four key differences between Google Analytics Universal Analytics and GA4

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

How to use first-party data for programmatic advertising

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

How HBO Max launched personalized reengagement campaigns

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

Google Tag Manager vs Google Analytics: What Are the Key Differences?

How does Google Tag Manager work?

How to improve ROAS with predictive advertising

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

How to use your customer data to predict customer churn

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

How ivee built a universal source of truth for customer data

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

What’s the difference between predictive vs. prescriptive analytics?

How to assess your organization's customer data maturity

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

Transform customer data into predictive insights with an AI CDP

How to use data to deliver a personalized customer experience

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

What is customer journey management, and how can you get started?

CDP vs. MDM: What’s the difference and which one should you use?

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

How is mParticle different from other Customer Data Platforms?

MAU Vegas 2022: Everything you need to know

Unifying online and offline data to create a connected customer experience

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

What is Data Chaos? And how to solve it