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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

What is a conversions API

What Is a Conversions API, and Why Marketers Need It Now

Buying a CDP Today

Part Eight: Buying a CDP Today

CDP 2.0 and Zero-Waste

Part Seven: CDP 2.0 and Zero-Waste

CDPs Everywhere

Part Six: CDPs Everywhere

The Hidden Cost of Warehouse-Native

Part Five: The Hidden Cost of Warehouse-Native

Composable Gets Conflated

Part Four: Composable Gets Conflated

Zero-Copy as a Data Strategy

Part Three: Zero-Copy as a Data Strategy—The Role of Data Quality and Governance

The Rise of the Cloud Data Warehouse

Part Two: The Rise of the Cloud Data Warehouse

CDP 1.0: Moving bits

Part One: CDP 1.0—Moving bits

Why Zero-Waste Is Now

Introduction: CDP 2.0—Why Zero-Waste Is Now

delivering AI-Powered Precision in CTV

Delivering AI-Powered Precision in CTV: How mParticle Drives Intelligent, High-Impact Campaigns

onX

How onX accelerated marketing campaigns with mParticle's AI engine

Nova

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

Evaluating an Enterprise CDP_ Consider these five critical requirements.

Evaluating an Enterprise CDP? Consider these five critical requirements.

How Lulo Bank improved customer onboarding with actionable customer insights

AI and Data Privacy_ How to ensure your AI programs are safe, responsible, and effective

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

Navigating the CDP Noise_ It’s time to move beyond dumb pipes

Navigating the CDP Noise: It’s time to move beyond dumb pipes

Navigating the CDP Noise_ Composable sleight of hand

Navigating the CDP Noise: Composable sleight of hand

Connected, by mParticle Episode 13_ How to develop a world-class MarTech department with Sesi Sijuade

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

4 ways to improve personalization programs with insights from the data warehouse

4 ways to improve personalization programs with insights from the data warehouse

How the Wall Street Journal increases the value of their first-party data with AI

How the Wall Street Journal increases the value of their first-party data with AI

Sofi

How SoFi powers personalized email campaigns with high-quality customer data

The Future of CDPs_ Packaged and Composable

The Future of CDPs: Packaged and Composable

How Klarna empowers 25+ teams across the organization with better customer data

How Klarna empowers 25+ teams across the organization with better customer data

NY Post

How the New York Post tripled campaign conversions for its premium sports membership

Maximize the ROI of your MarTech stack with this six-step checklist

Maximize the ROI of your MarTech stack with this six-step checklist

Chow Now

How ChowNow improved data quality throughout their MarTech stack

B testing and feature flagging

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

Intercom vs. Zendesk_ Comparing features, integrations, and pricing

Intercom vs. Zendesk: Comparing features, integrations, and pricing

Streaming vs Batch

CDPs: Streaming vs batch?

what-is-identity-resolution

What is identity resolution and how does it work?

Connected, by mParticle Episode 12

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

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