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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Best practices for deploying a mobile messaging platform

How to assemble a best in class tech stack

Learn how Postmates unifies data to deliver a world-class customer experience

How to avoid the SDK tax

How to avoid the SDK tax

How to design high throughput and low latency NoSQL deployments

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Location services best practices

5 tips for integrating SDKs the right way

5 tips for integrating SDKs the right way

Introducing Support for Cordova on Android and iOS

Introducing support for Unity on Android and iOS

The App Gap: Why Customer Data Platform installations fail

Hyperloglog Algorithm: A must-know for data scientists

Make the right mobile architecture decisions

Behind the script: Building a Roku SDK

ios hybrid

How to use native iOS and Android services in your hybrid app

The real reason mobile DMPs don’t make sense

Choosing the right SDK for your mobile app

App marketing using audience targeting

The problem with app updates: Communication breakdown

Which mobile SDK should I put in my app?

Preparing for iOS 9 – NSURLSession

SDKs for mobile marketers 101

Instrument your mobile app with Swift and mParticle

Why web solutions won’t solve your mobile app challenges

App development: Planning for the long term

How to improve data control with SDK consolidation

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