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Q4 product updates

Company

mParticle Q4 Product Innovations

The end of the year is always a time for reflection, and this year, we’re rethinking what customer data can—and should—be. Enter CDP 2.0: the zero-waste CDP. It’s a smarter, more intentional way to turn customer data into tangible, sustained value, without waste, inefficiency, or complexity.

Why Zero-Waste Is Now

Growth

Introduction: CDP 2.0—Why Zero-Waste Is Now

Michael Katz
mParticle 2.0

Company

Deep-dive into the new mParticle: A unified platform and updated UI

At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.

Joe and the juice

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Debug customer event collection in real time

mparticle-data-integrations

Everything you need to know about data integrations

How do CDPs benefit engineers?

What is a data plan, and why is it important to have one?

What is a UUID?

How we improved our core web vitals by migrating to Gatsby

What is Gatsby?

What is data engineering?

What is data engineering?

Comparing SQL and Python for Data Analysis use cases.

Python and SQL: Complementary tools for complex challenges in data science

universal-customer-id

The value of a universal customer ID across your tech stack

Relational vs. Non-Relational Databases

Relational vs. Non-Relational Databases

Data enrichment and machine learning: Maximizing the value of your data insights

How to stop endless data shipping cycles

Capture page navigation events in a React Application

Track User Events in Single-Page Applications

APIs vs. Webhooks: What’s the difference?

What is data orchestration

Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android

CDPs vs. Data Lakes: What’s the difference, and can you use both?

cdp data warehouse

CDP vs Data Warehouse: What's the difference?

ios-14-privacy-updates

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

how to improve mobile app performance

Improve mobile app performance with SDK abstraction

Generate in-warehouse predictive audiences

cdp security

How a CDP supports customer data security

testing in production

Test in production with mParticle and Split

event collection

Smartype: Proper event collection at run time

dmp-cdp-crm

The difference between CDPs, DMPs, and CRMs

How JetBlue improved their mobile customer experience

mobile tagging

Cognetik and mParticle: Simplify mobile tags

modern data infrastructure

10 Critical data infrastructure capabilities

How Bleacher Report automates their data pipeline

With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Get ready for iOS 12

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