Turn customer data into customer joy
mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.
![mParticle Customer Data Platform](https://images.prismic.io/mparticle/ZnnV_JbWFbowe0UD_Home-Hero-24.png?auto=format%2Ccompress&fit=max&w=2560&h=1672)
Do more with more of your data.
![Less guesswork.
Better results.](https://images.prismic.io/mparticle/ZnR5GZm069VX17nS_Home-LessGuesswork.jpg?auto=format%2Ccompress&fit=max&w=1686&h=1265)
![Move faster.
With less hassle.](https://images.prismic.io/mparticle/ZoLm-x5LeNNTwsIO_Home-MoveFaster-tiny.jpg?auto=format%2Ccompress&fit=max&w=1686&h=1265)
![Turn data into action](https://images.prismic.io/mparticle/ZnR5Gpm069VX17nT_Home-DataAction.jpg?auto=format%2Ccompress&fit=max&w=1686&h=1265)
Solutions you can rely on.
Redefining the CDP.
![Real time data](https://images.prismic.io/mparticle/ZnR5HJm069VX17nV_Global-Product-Carousel-Real-time-Data-Platform-4_3.jpg?auto=format%2Ccompress&fit=max&w=1686&h=1265)
Our easy-to-use AI-driven platform gives you the power to do so much more than manage data.
- Real-time data infrastructure
- Customer 360°
- Segmentation
- Analytics
- Artificial intelligence
- Governance
![CDP Platform](https://images.prismic.io/mparticle/ZnyAmJbWFbowe5al_Home-Announcement-Module-mP2-tiny.jpg?auto=format%2Ccompress&fit=max&w=1686&h=1265)
One platform, one goal: Turning customer data into customer joy
Introducing the next evolution of the CDP. We’re excited to announce the unification of Indicative (now Analytics) and Vidora (now Cortex) into the mParticle platform. We also are thrilled to unveil a fresh, new brand identity and visual interface that revolutionizes how customers interact with the mParticle platform.