Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Turn customer data into customer joy

mParticle is the choice for multi-channel consumer brands who want to deliver intelligent and adaptive customer experiences in the moments that matter, across any screen or device.

mParticle Customer Data Platform

Do more with 
more of your data.

01

Less guesswork. Better results.

AI-powered customer insights and predictions power informed decisions at scale. With a strong data foundation as your single source of truth, your data is always accurate, secure, and usable.

Less guesswork. 
Better results.
02

Move faster.

With less hassle.

Tailor mParticle to fit your existing tech stack. Our fully-configurable platform simplifies your data and eliminates silos, so you move with greater speed and accuracy. We grow and scale with you.

Move faster. 
With less hassle.
03

Turn data

into action.

Deliver personalized customer experiences at scale with mParticle’s holistic platform. We turn data into insights and then use our proprietary AI engine to activate that data across hundreds of API-based integrations with ease.

Turn data into action
Less guesswork. 
Better results.
Move faster. 
With less hassle.
Turn data into action
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  • nypost
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  • klarna
  • klarna
  • onX logo
  • onX logo

1000s

of hours saved for the data engineering team

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

Read customer story

40%

increase in Sports+ membership using mParticle’s AI engine

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Read customer story

mParticle is essential for Klarna because no matter what touchpoint a customer interacts with, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

Solutions you can rely on.

Redefining the CDP.

Real time data

Our easy-to-use AI-driven platform gives you the power to do so much more than manage data.

  • Real-time data infrastructure
  • Customer 360°
  • Segmentation
  • Analytics
  • Artificial intelligence
  • Governance
Why Zero-Waste Is Now

Meet CDP 2.0: The Zero Waste CDP is here.

What if we told you that zero copy data strategy is good, but zero waste is better?

In a crowded space filled with commoditized features and false promises, mParticle is introducing CDP 2.0 - the transformation the industry has been waiting for. Built on a zero-waste approach, it maximizes the value of every interaction, eliminates hidden costs, and sets a new standard for cost and performance optimization.

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