Guides—December 06, 2021

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.

Calculated Attributes (CAs) helps brands quickly generate insights from their customer data without technical resources.

In this guide, you’ll learn:

How to create Calculated Attributes, like Average Order Value or Category Affinity
About different kinds of possible calculations, like Aggregation or Occurrence
How CAs can power personalized experiences in retail, media, travel and more

How onX accelerated marketing campaigns with mParticle's AI engine

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

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TVBS partners with mParticle to build a 360-degree customer view

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