Unify customer data to a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
Leading brands, like Overstock and Jet.com, rely on mParticle to create a single view of their customers across their marketing channels (e.g., mobile, CRM and Web).
In this tutorial, mParticle’s Anthony Westmoreland will share how the platform can be used to:
- Unify data across devices to understand the customer journey and improve their experience
- Map anonymous behaviors into a known customer ID across devices
- Govern and respect a user’s privacy when mashing data sets
Latest from mParticle
Try out mParticle
See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
Startups can now receive up to one year of complimentary access to mParticle. Receive access